Cork University Hospital
Bringing Holiday Cheer to Children in need
The Design Approach:
Our goal was to create a campaign that felt both nostalgic and uplifting. Using playful crayon-style illustrations, warm holiday colors, and approachable typography, we crafted a cohesive design that guided readers from the envelope to the donation form. The whimsical illustrations added a touch of childlike wonder, making the campaign feel personal and memorable.
The Results:
This direct mail campaign was more than just a report—it was a celebration of community, care, and compassion. By combining heartfelt storytelling with creative design, we helped Cork University Hospital connect with their audience, strengthen donor relationships, and raise vital funds to support patients and families during the holidays.
Why It Matters:
In a season of giving, direct mail offers a tangible way to connect with donors and inspire generosity. For Cork University Hospital, this campaign was a testament to the power of thoughtful design in spreading holiday cheer and making a meaningful impact.
