Oxfam Ireland
Designing an impact report: fighting inequality and ending poverty
The Design Approach:
Our goal was to create a campaign that balanced celebration with inspiration. Using Oxfam’s vibrant brand colors, compelling imagery, and clean, accessible typography, we crafted a cohesive design that guided readers from the envelope to the donation form. Every element was designed to highlight impact and motivate action.
The Results:
This direct mail campaign was more than just a report—it was a celebration of collective achievement and a call to continue making a difference. By combining powerful storytelling with thoughtful design, we helped Oxfam Ireland strengthen donor relationships, showcase their impact, and inspire ongoing support.
Why It Matters:
In a world where trust and transparency are key, direct mail offers a tangible way to connect with donors and demonstrate impact. For Oxfam Ireland, this campaign was a testament to the power of thoughtful design in fostering engagement and driving support.
